Books in English
The Moon Will Not be Eaten by the Clouds
How do the challenges we face in life turn us into the individuals we become? From a brush with death at birth and the thrill of childhood adventures to the deeply-troubling search for meaning and love as an adult, noted author and cultural commentator James Lull dramatically recounts key moments that have shaped his fascinating life. Lull brings the sharp eye and sensitivity of an experienced ethnographer to the slice-of-life stories he tells in this engaging autobiographical collection.

(Kindle Edition)

Published by East Side Books, San Jose, CA (2014)
The Language of Life
Introducing a new subdiscipline—evolutionary communication—the authors analyze the core domains of life—sheer survival, sex, culture, morality, religion, and technological change—as communications phenomena. Challenging the boundaries of conventional approaches to cultural analysis, The Language of Life presents an original and engaging view of evolution and an encouraging prognosis for our collective future.

Published by Prometheus Books, Amherst NY (2012)
Public Speaking: The Evolving Art (4th Edition)
The first book to combine the proven traditions of public speaking instruction with an extensive integrated technology package. Now in its fourth edition, the book has drawn strong positive reviews and many course adoptions throughout the United States. Features a technology-rich, evolutionary approach to contemporary public speaking. Student mentors guide learners through the entire process of effectively developing and presenting a speech.

Published by Wadsworth Cengage Learning, Boston, MA (2017)
Culture-on-Demand: Communication in a Crisis World
This highly-original and thought provoking book is the first to analyze the post 9/11 world in terms of global media and popular culture. From an evolutionary perspective, James Lull argues that we need to harness the power of personal and information technologies, mass media, and the culture industries to effectively break down the barriers posed by religious fundamentalism and nationalism.

Published by Wiley Blackwell, Boston, MA (2007)
Culture in the Communication Age
What does it mean to live in the Communication Age? What is the nature of culture today? How have cultural identities changed in globalization? Culture in the Communication Age brings together leading thinkers from a range of academic disciplines to discuss what "culture" means in the modern era. They describe key features of life in the "Communication Age," and consider the cultural implications of the rise of global connectivity, mass media, Information Technology, and popular culture.

Published by Routledge, London and New York (2001)
Media, Communication, Culture: A Global Approach (2nd Edition)
Offers a bold and comprehensive analysis of the developments in media, communication, and culture amidst the effects of postmodernism and globalization. Draws from a wide range of social and cultural theory to formulate a well balanced and highly original account of contemporary developments worldwide.

Published by Polity Press, Cambridge, UK and Columbia University Press, New York (2000)
Media Scandals
This is the first volume ever published to evaluate scandal as a mass-mediated, globalized phenomenon. Top scholars examine how institutions and personalities ranging from politics, religion, and big business to TV talk shows, sports, and popular music become converted into scandalous commodities that drive tabloids, trash TV, and "respectable" media too.

Published by Polity Press, Cambridge, UK and Columbia University Press, New York (1997)
Why White Guys Play Golf!
Pokes good fun at the whole ritual of golf. A charming and insightful spoof of the guys who play the world's fastest-growing sport, and how they play it! A hilarious book packed with 140 pages of cartoons that bring to light why so many men spend so much time and money in the last sanctuary of white guy culture--the golf course. It'll give you a whole new outlook on the sport of kings!

Published by East Side Books, San Jose, CA (1999)
China Turned On: Television, Reform, and Resistance
Television came to China as part of the government's effort to modernize and open up to the West. Today, virtually every urban Chinese home has a television set. However, instead of simply fulfilling the authorities' propagandist plans, television has become a force for cultural change, offering alternatives to official ideologies, expectations, and lifestyles. This ethnographic study is based on in-depth interviews with China's leading television executives, and with nearly one hundred families in China's cities who openly describe how foreign and domestic television programs have helped stimulate visions of liberation from the suffocating circumstances of everyday life.

Published by Routledge, London and New York (1991)
Popular Music and Communication
An edited collection of provocative essays written by leading scholars who have one common interest--the role of popular music in the social and cultural lives of young people. International in scope and highly conceptual in its framework, the book reveals how music-as-communication is distinct, pervasive, influential process that is finally getting the attention its popularity demands.

Published by Sage Publications, Newbury Park, CA (1992)
Inside Family Viewing: Ethnographic Research on Television’s Audiences
Those studying the media are becoming increasingly aware of the need to understand the domestic contexts of television consumption, interpretation, and use. This collection of James Lull's work during the 1980s and early 1990s represents an important stage in the study of the mass media in contemporary culture.

Published by Routledge, London and New York (1990)
World Families Watch Television
Outstanding scholars from the far corners of the world--Europe, the Far East, South Asia, North and South America, and the British Isles--contribute original ethnographic essays to this groundbreaking collection of studies of family life with television. The chapters emphasize the qualitative nature of this relationship-- how television influences the family, and how families use television within their particular cultural contexts.

Published by Sage Publications, Newbury Park, CA (1988)
Books in Other Languages
Media, Communication, Culture: A Global Approach
Published in Spanish by Amorrortu, Buenos Aires (2009)
Culture in The Communication Age
Published in Chinese by Weber, Taipei, Taiwan. (2004)
Media, Communication, Culture: A Global Approach
Published in Chinese by Weber, Taipei, Taiwan (2004)
Media, Communication, Culture: A Global Approach
Published in Ukranian by Kiev Information Service, Kiev, Ukraine (2002)
Media, Communication, Culture: A Global Approach
Published in Turkish by Vadi Yayinlari, Ankara, Turkey (2001)
Media, Communication, Culture: A Global Approach
Published in Romanian by Editura Antet, Bucharest (1999)
Media, Communication, Culture: A Global Approach
Published in Indonesian by Yayasan Obor Indonesia, Jakarta (1997)
Media, Communication, Culture: A Global Approach
Published in Spanish by Amorrortu, Buenos Aires (1997)
China Turned On: Television, Reform, and Resistance
Published in Japanese by Iwanami Shoten Publishers, Tokyo (1994)
China Turned On: Television, Reform, and Resistance
Published in Portuguese by Rio Fundo Editora, Rio de Janeiro (1992)
Inside Family Viewing: Ethnographic Research on Television's Audience
Published in Italian by Meltemi editore srl, Rome, Italy (2003)
Popular Music and Communication
Published in Turkish by Civiyazilare, Istanbul, Turkey (2000)
© James Lull